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5 Reasons why you should signwrite your vehicle

It’s often the first thing we see in most instances – British Gas pulling up on the drive in a blue livery van, the distinct yellow and black of the AA arriving on the hard shoulder and the commonly used hazard chevrons on maintenance vehicles. Whichever way you look at it, you see a sign written vehicle every day. That makes you just one of around 3,000 people who will see that vehicle per hour.

Many businesses may opt for the discreet look and keep their brands completely unbranded – normally for security purposes but if it’s for lack of wanting to spend out, let us give you some pointers.

 

  • Brand Recognition – keeping your brand image consistent with print, signage and vehicle graphics creates a strong brand image which helps customers recall said brand and gives them trust and faith. If a gas engineer arrives on your doorstep and has a sign written vehicle parked up, you’re more likely to trust that person and find them credible.
  • Cost Effectiveness – sign writing a medium-large size van is often around £300+vat, which compared to other advertising mediums is very effective as it’s a one time cost. We sit down with you and design the graphics to ensure you get the maximum exposure. To put the cost into perspective, radio advertising typically costs upwards of £150/day with no visual brand image and a very short time to get your message across.
  • Paintwork Protection – if you opt for a partial or full vehicle wrap, your paintwork underneath will be protected from keying, scratches and paint fade. This is great for leased vehicles where the paint is inspected at the end of the lease term. We also offer a de-wrap service at the end of your lease.
  • Leads and Free Advertising – having your company’s services advertised on your vehicle is in effect free advertising and great for lead generations. Builders will often acquire work from people nearby to a job they’re working on through van signage.
  • Reputation – having a branded vehicle shows you’re proud to have your company shown to the public. Large vehicle fleets like Eddie Stobart’s for example have become an icon on the roads and instantly recognisable. If you opt for something a bit out of the box with your wrap or graphics, you’re bound to be noticed and photographed – getting your company details onto every photo shared.

 

Our vehicle sign writing starts from just £35+vat for small graphics. We can fit and install any graphics at our unit in Welham Green, Hertfordshire and cut vinyl graphics in house for a Same Day service when you need it. To get a quote or to speak to us about the design process, click here to email us or call 0843 289 4819 or visit us at Unit 6, AL9 7HB.

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Citiprint announced as HDA Finalists

Last year we scooped Bronze in Best Online Business at the Herts Digital Awards and today we’ve been announced as Finalists again this year for the Online Retailer category.

This year, we’ve grown and grown, working with over 450 brands and businesses worldwide and continuing to break boundaries in the printing industry, now offering the fastest turnaround in the UK.

We look forward to attending the dinner and winner ceremony on the 22nd September!

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We’re Hiring

Despite any claim that print is dying because of the digital age, the market is continuing to grow across the UK & Europe and we’re at the forefront, offering the fastest turnaround and bespoke professional service for all of our clients.

Now we’re looking for you to join our growing fresh and strong brand, delivering excellent customer service to over 450 businesses worldwide.

Internship – August 2016 (4 weeks)

We’re currently seeking ambitious individuals to join our small team of print professionals at our Hertfordshire offices.

This year, we took the business to the next level, pushing for increasing market share and offering the fastest turnaround in the UK, including same and next day delivery across a large majority of our 35,000 products. We’re a dynamic company, constantly evolving and adding new products or services to our offering, including signage installation, vehicle signage, canvases and much more.

We are looking for a strong team player, capable of coping under stress with last minute orders, working closely with suppliers, customers and third parties to ensure we remain at the forefront of the industry. We need someone with fresh ideas who is motivated by the chance to be rewarded for their ideas in a thriving workplace. Experience isn’t completely necessary but there are 3m possible combinations when it comes to our product range so you’ll need to be able to pick up new things quickly and think on your feet when working with customers.

This internship is ideal for a student looking to enhance their career prospects with industry experience, gaining valuable skills along the way, both practical and clerical as well as helping be a part of one of the fastest growing printing companies the UK has to offer.

What can I expect day to day?

In reality, we’re a 24/7 company, whether it’s talking a client through artwork guidelines at 10pm or processing orders at 7am for delivery the same day. This opportunity will be flexible but we would like someone who is able to work 9-5 or 10-4 depending on other commitments. It’s up to you as to how much experience you want to acquire. We’re growing day to day with several brands within the Citiprint group so there’s plenty of opportunity to find the sector you’re interested in and channel your focus into that area.

This position is unpaid, with lunch, beanbag and parking space provided with the odd BBQ. There is possibility for paid work at the end of this placement.

Our offices are in Welham Green, Hertfordshire, accessible by train, bus, bike and car.

Please email your CV and covering letter to careers@citiprint.co.uk 

Closing date: 6th August 2016

 

 

 

 

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Pokémon Go hits the UK – We’ve launched the PokéKit!

If you’ve not heard about Pokémon Go in the past week, quite frankly where have you been? The revival of the classic and hugely successful 90s game has now hit smartphones and is taking the world by storm, recapturing the childhood memories of those who played it originally and inviting a new wave of users in the smartphone generation. You may be thinking, what does this have to do with printing or my business?

What is it?

Well, the game uses real world maps – users have to physically travel to locations to collect Pokémon characters, many of these locations are shops, museums, churches and restaurants – all programmed into the map by the game’s developers. This means increased footfall for your business which you can capitalise on easily!

How does it work?

Those playing the smartphone game use GPS to find 151 characters, all spread out across the UK at the locations we just spoke about. There’s been a huge influx of people playing the game of all ages.

What’s the PokéKit?

If you’re one of the lucky businesses to be listed as a Pokestop, this is just the start – business owners in America have already reported non stop customers, a constant flow of new business and footfall – perfect for converting to sales. We’ve put together a bundle of posters, signs and loyalty cards promoting your Pokéstop ready for next day delivery. We’ll brand the kits with your logo and address or special offer.

The game also has a brilliant feature called ‘Lure Modules’. Buying this places a rare Pokemon at your business for half an hour at a time meaning players nearby can see in influx of Pokémon on their map and so rush to your business to catch them!

L’iniozio,an Italian restaurant based in New York purchased $10 worth of Pokécoins which they converted into a Lure bringing a dozen Pokémon on site. They reported a 75% increase of sales as trainers bought a beer and played the game until their battle was over.

Activating the Lure Module during peak times such as weekends and evenings will enhance their effectiveness bringing more budding trainers to your doorstep.

How much is it?

Our kit includes the following, all delivered Next day – be one of the first to capitalise on the launch of the game in the UK today!

  • 2 x A2 Posters for Windows
  • 500 x Loyalty Cards with your business on
  • Outdoor flag for your shop or business

 

£99 +vat including free next day delivery and design.

How do I order?

Ready to capitalise on the biggest gaming phenomenon of 2016? Give us a call on 0843 289 4819 or email us at info@citiprint.co.uk

This is a limited offer so hurry!

 

 

 

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Citiprint teams up with Lotus for Goodwood Festival of Speed

The Festival of Speed is a world renowned event on the automotive calendar – bringing petrolheads, celebrities, racing driver legends and one of the best mixes of cars you could ever see in one place. This year, Bell & Colvill Lotus Dealers are at the show with the Lotus Motorsport racing truck proudly on display, as well as a collection of Lotus vehicles including the all new 3-Eleven.

We’ve teamed up with Bell & Colvill to produce 750 free posters of the Lotus range including 311 limited edition prints of the New 3-Eleven. There’s also a chance to Win 1 of 2 canvases in their photo competition.

If you’re visiting, just head down to the stand on any of the Festival days.

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Printed Wedding Invitations? We do.

Summer’s fast approaching and despite the snow flurries today, it’s looking like it’ll be a good one. The lovely weather will of course be the perfect backdrop for many weddings over the next few months and we’re on hand to help make sure it goes smoothly.

This year, we’ve started printing a wide range of wedding stationery including invitations, placecards, banners and much more. We have a large variety of print finishing options to give your stationery that special touch. Recent orders include embossing, foiling the invitation in silver or just plain but elegant.

With our in house design team on hand to help you create the perfect stationery set, you’re bound to have a great wedding.

To discuss our pre-set packages for wedding stationery or for a bespoke quote, please email or call us and we’ll be more than happy to help.

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The UK government just spent £6m on Flyers!

Yesterday it was announced that David Cameron was spending a total of £10m on a last ditched campaign to remain in the EU when the referendum comes up in a few months. Of this amount, £5.9m was spent on printing flyers to be distributed to UK homes, over 27m brochures in total.

Now, we always like to be different and decided to quote this ourselves today, the cost… £2.1m, saving the British taxpayer nearly £4m!

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Showcase: Clubbercise

It’s not too often you can have a night out and not have a hangover the next day. That is unless you know about Clubbercise with Lucy.

We caught up with Lucy, a dance fitness instructor for Clubbercise to find out a bit more and why print is important to growing her class.

Tell us a bit about Clubbercise – why did you start it and how?

I started Clubbercise in 2014 after completing my Level 2 exercise to music fitness exam. I decided to start my own fitness class as I enjoy working out and love teaching.

Do you have regular members or more new business?

I have regular customers that attend every week.

Do you find printing a neccesity to your business?

Yes, I use the printing as my main advertisement, handing leaflets to businesses and through doors, for my business cards and loyalty cards.

What’s the most important thing for you when ordering printing?

It’s got to draw people in and have the correct info.

In one word, why do you use Citiprint?

Efficient.

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Find out why Lucy and many more people trust Citiprint, click here.

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We’ve moved!

We have moved to a stunning new office based in a 17th Century Grade 1 Listed Mansion, once owned by Henry VIII.

 

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Our new address is:

Citiprint Ltd
201 Tyttenhanger House
Courser’s Road
Herts
AL4 0PG

You can still contact us on 0843 289 4819 or by email: info@citiprint.co.uk

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Bringing your logo to life

Introducing our new product, the Living Logo.

We’ve already had some great response on this product and it’s easy to see why. The Living Logo is a hollowed out sign with natural moss filling the cavities. The product has a bio-friendly fluid in replacement of sap, meaning the plant won’t grow and doesn’t need any attention.

The key benefits:

  • Can be cut to any shape up to 18,000 sq. cm. Letter or logo, you decide!
  • Hang it and leave it: Requires no aftercare, no water, light or soil.
  • Comes in 9 colours (dark green moss or 8 shades of lichen).
  • Looks great in any workspace and a great conversation piece
  • Gives your office a vibrant and fresh feel

Here’s our favourite examples:

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We can design a Living Logo around your logo or brand but it can also be used for signage – as arrows for example.

We’ll have one on display in our offices soon. If you’d like to pop in or discuss this product, give us a call on 0843 289 4819

 

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